Preheat the oven to 350 degrees F (175 degrees C).
Line 24 muffin cups with paper liners.
In a large bowl, combine cake mix, cheesecake pudding mix, use a hand or stand mixer, add the oil, egg whites, and sour cream. Beat with an electric mixer on medium speed for 2 minutes, until ingredients are combined well.
Divide batter evenly into 2 mixing bowls, add the pink food coloring to one bowl and the blue food coloring to the other. Add as much food coloring for the desired color you like.
Pour the pink and blue batter into the lined muffin tray, alternate between the 2 colors, fill 2/3 full.
Bake for 18-20 minutes or until a toothpick inserted into the center comes out clean.
Cool cupcakes in pan for 5 minutes before removing to a wire rack to cool completely.